Web renewal to convey firmly the story of the product
Analysis of issue
Upon participation in the Web site renreal project of Rush Japan,
We conducted careful interviews and site analysis and a survey of their real store. And we had set the following three points as an issue of website renewal.
2) issues related to the design of the Web site
3) Issues on communication with customers
CRH's approarch
With respect to these issues, CRH employed following approach and resolve the issues along with the rush Japan.- Web site design that leads to the purchase smoothly
- Incorporation into the Web site of social media, organic integration
In addition to this, in order to hammer out more "entertainment" from the Lush's product strongly, We promote with usingspecial content, such as a floating banner of the new products.
As a result, PV has been increased to about five times compared with before.
