Point card app that get to use every day!

■The background of the project

• We need to migrate existing point card (physical card) to the application system. Because the client wanted to promote the visit of smartphone users.

■Approach of CRH

• In terms of Gindako point APP, in addition to the usual point, we propose to add a login bonus to users.
• Even without going to the actual store, users will be able to accumulate points with only logging into the app.
• The accumulated points are available to exchange with discount privilege on the application, and can use at the shop of "Tsukiji Gindako" aslo.
• When you take a picture of Takoyaki at the shop and upload it , the point is to quickly complete.

■Achievement

• Let users to enjoy the App everyday, so that contact of customers and Gindako brand was increased.
• As O2O measures to enhance brand loyalty, The App were deployed at  about 400 Gindako stores.